Marketing Automation in the Real Estate Industry
As a real estate agent, you are constantly looking for ways to maximise your time, become more efficient, and generate leads. This is where a marketing automation platform, like Loopa Automate, can help. Marketing automation refers to software that automatically manages marketing activities and multifunctional campaigns across many channels e.g., Facebook, Instagram, Display, Google, and more. With the push of a button, your real estate listings could be boosted to potential home buyers.
Using a marketing automation system is one of the best ways to grow your business, generate leads, and stay ahead of the market and the competition.
Here are three reasons why you should be investing in marketing automation, today.
A successful marketing campaign requires marketers to craft a strategy, find the right audience, develop ad copy, and more. Often these tasks can be complex and time-consuming. Leveraging marketing automation tools allows you to automate tasks, so you can focus on spending face-to-face time with your clients and closing more sales.
Reach the Right Audience
Did you know the average home buyer begins researching their property purchase six months in advance? This means it is crucial for real estate agents to deliver the right message at the right time. Our propriety platform can identify which stage of the purchase process a buyer is in and deliver real-time, personalized messages as they browse social media and the web. This means you can be confident that your message is reaching the right audience at the optimal time.
Accurate Reporting and Measurable Results
Determining the success of a marketing campaign needs to be supported by measurable data, data obtained through precise tracking and monitoring. Generating detailed marketing reports and analysing the data can seem like a daunting process, but with marketing automation platforms it doesn’t have to be. Marketing automation software not only helps in tracking marketing expenditures but also in monitoring responses to marketing campaigns. Our system can show you exactly how many prospects visited your website, placed a lead, and more.
These are just three of the many benefits to investing in marketing automation. If you want to reap the benefits of real estate marketing automation, get in touch with our team today and we’ll help you get started.