Case Studies
Employing new Ad-tech platform Loopa-Automate, Job Classified's are now able advertise listings beyond their own site across social, native and programmatic channels.
The Ad-technology uses both retargeting and prospecting to display adverts to in-market and relevant 1st party audiences at scale with micro-campaigns, displaying job listing information within dynamic creatives to the right audience at the right time.
Research shows that on average it takes 52 days to fill an open position. With Loopa-Automate, job classifieds are able to remarket to job seekers based on previous search history.
Job Classifieds are then able to identify the specifications of what job seekers are after, allowing them to not only remarket but also to market similar job listings in front of consumers where they spend most of their time online.
Through our Loopa-Automate Ad-Tech classifieds can are able to see results such as a 350%+ lift in return traffic, UB’s and engagement.
Objective
Signifi Media found a gap in the Job Classified’s, creating an opportunity for Signifi Media to re-engage job seekers beyond their intermittent site visits for any job classifieds. The challenge was to not only remind consumers of jobs they had previously viewed, but also present them with brand new listings that meet their historical search criteria – and achieve this at a scale in an automatic fashion.
Solution
The solution? The Loopa Automate platform provides an Ad Automation solution for Employment Portals which automatically builds out 1000’s of micro- campaigns at scale to advertise job listings via social and programmatic channels to your 1 st party data audience.
Audience segments are created specifically to suit your individual platform, audience behaviour and business requirements. This can be based on a number of variables including but not limited to, search terms they have placed in search, relevant search results, job categories they have been looking at and individual job listings viewed.
These micro advertising campaigns are fully automated as it is not practical or financially viable to manually create, launch and track thousands of campaigns daily.
Once boosted, the listing is automatically advertised on Facebook, Instagram, Google, Yahoo and many more publishing sites and networks.
Benefits
The Agent Extend product, enables Job Classifieds Portal to extend their current and new listings to extremely relevant and targeted job seekers outside of their current site.
Some of the benefits which job classifieds will receive include:
- The Power of a Lookback window: New listings get the opportunity to target potential candidates that were previously looking 90 days ago and haven’t been back to the Job Classifieds portal.
- Push Notification: Show employment listings in front of consumers where they spend most of their time online.
- Increased Engagement: All clicks go back to your Job Classifieds portal driving higher pager views, enquiries/leads and more engagement across the site.
- Reduce your Marketing Costs: All boosted activity pays for Job Classifieds portal marketing for retargeting. The higher the take up the more branded adverts that appear and a lift in the overall performance of the portal.
Contact Us to find out how Ad Automation can get you increased revenue for your classifieds business – making your audience data work hard for you off-network!
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