Case Studies
Employing new Ad-tech platform Loopa-Automate, Property Classified's are now able to advertise listings beyond their own site across social, native and programmatic channels.
The Ad-technology uses both retargeting and prospecting to display adverts to in-market and relevant automotive audiences at scale with micro-campaigns, displaying property listing information within dynamic creatives to the right audience at the right time.
Research shows that on average home buyers begin researching their property purchases six months in advance. With Loopa-Automate, real-estate agents are able to identify which stage of the purchase process their buyers are in and remarket to them based on this information.
Real-estate agents are also able to identify the specifications of what their buyers are after, allowing them to not only remarket but also to market similar property's in front of consumers where they spend most of their time online. Through our Loopa-Automate Ad-tech classifieds are able to see results such as a 350%+ lift in return traffic, UB’s and engagement.
Objective
Signifi Media found a gap in the Property Classified’s, creating an opportunity for Signifi Media to re-engage buyers beyond their intermittent site visits for any real-estate classifieds. The challenge was to not only remind consumers of properties they had previously viewed, but also present them with brand new listings that meet their historical search criteria – and achieve this at a scale in an automatic fashion.
Solution
The solution? The Loopa Automate platform provides an Ad Automation solution for Real-Estate Portals which automatically builds out 1000’s of micro- campaigns at scale to advertise property’s via social and programmatic channels to your 1 st party data audience.
Audience segments are created specifically to suit your individual platform, audience behaviour and business requirements. This can be based on a number of variables including but not limited to, search terms they have placed in search, relevant search results, the regions they have been looking at and individual job listings viewed.
These micro advertising campaigns are fully automated as it is not practical or financially viable to manually create, launch and track thousands of campaigns daily.
Once boosted, the listing is automatically advertised on Facebook, Instagram, Google, Yahoo and many more publishing sites and networks.
Benefits
The Agent Extend product, enables Real-estate Agents to extend their current and new listings to extremely relevant and targeted job seekers outside of their current site.
Some of the benefits which property classifieds will receive include:
- The Power of a Lookback Window: New listings get the opportunity to target potential candidates that were previously looking 90 days ago and haven’t been back to the Real-estate Portals.
- Push Notification: Show real-estate listings in front of consumers where they spend most of their time online.
- Increased Engagement: All clicks go back to your Real-estate portal driving higher pager views, enquiries/leads and more engagement across the site.
- Reduce your Marketing Costs: All boosted activity pays for your Real-estate classifieds marketing for retargeting. The higher the take up the more branded adverts that appear and a lift in the overall performance of the portal.
Contact Us to find out how Ad Automation can get you increased revenue for your classifieds business – making your audience data work hard for you off-network!
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