When it comes to advertising online, Facebook is one of the best platforms. With more than two billion monthly active users on the site, Facebook is the largest social media network; and it continues to grow every day.
As one of the world’s most popular advertising platforms, Facebook offers diverse features to advertisers. Its wide range of ad types, together with its advanced targeting options, can make advertising quite complex. It could potentially take novice Facebook marketers hours just to set up their campaigns, not to mention monitoring and optimising it as they start to gain insights.
Signifi Media’s Loopa Automate system has solved this issue by introducing a simpler way of marketing on the platform: Facebook Automated Ads.
Automated ads on Facebook are a way to create a custom advertising plan for your business by telling the platform what your goals are. Based on your marketing objectives, the system creates ads that run automatically on an on-going basis, saving the advertiser time.
Facebook automated ads allow you to use page content, such as images from organic posts, together with existing audiences within your Ad Manager account, to create ads. Over time, Facebook automated ads learns what may perform best and will make suggestions to improve performance.
The key difference between automated ads on Facebook and boosted posts is that with automated ads, the system is geared towards finding people who are likely to take the action you want them to. Boosted posts, on the other hand, are generally great for getting engagement, or post likes, which is not ideal for advertisers wanting to get conversions or leads. Another difference is that Facebook’s automated advertising is designed to run for a longer period of time so they can optimise and improve the performance of ads over time.
For advertisers wanting to broaden their reach beyond Facebook, there are plenty of marketing automation tools and services available that can manage marketing activities across various channels. Marketing automation platforms such as Loopa Automate allow you to run multifunctional campaigns across many channels such as Facebook, Instagram, Display, Google and more, with the push of a button.
There are many benefits of using marketing automation. It’s one of the best ways to generate leads, grow your business and stay ahead of the competition.
It saves you time – you can automate complex, time-consuming tasks and create customised advertising campaigns at scale with just the push of a button.
Generate more and better qualified leads – marketing automation platforms like Loopa Automate can identify which stage of the purchase process a buyer is in and deliver real-time, personalised messages as they browse social media and the web. This means that your message is reaching the right audience at the optimal time.
Accurate reporting and measurable results – in order to track marketing expenditures and optimise your automated advertising for the best return on ad spend (ROAS), you need to obtain measurable data. Marketing automation platforms track and monitor your campaigns with precision for detailed marketing reports.
As mentioned above, there are plenty of marketing automation software and systems out there that offer advertisers the power to extend their advertising listings off-network and at scale in just a few minutes.
These powerful engines, such as Signifi Media’s Loopa Automate system, are capable of running retargeting dynamic creative ads on Facebook, Instagram and the web using the advertiser’s first-party data.
To explain how this works, lets take a property portal as an example. The ads automation system works by integrating with the property website’s booking system. The client is able to select from a number of off-network ad packages to run their listings on Facebook, Instagram and the global programmatic networks.
The automated system is then connected to Facebook’s advertising platform APIs to book the campaign. The upgraded listings are processed through the Loopa engine, which automatically generates the creative to save the advertiser time.
Potential leads are exposed to these boosted listings whenever they go on Facebook (and other networks, depending on the advertiser’s preference) driving the audience back to the advertiser’s site.
Using this powerful Facebook ads automation tool, advertisers can automate hundreds of thousands of retargeting ads off-network with the push of a button.
To get the most out of your automated Facebook marketing, it’s a great idea to source professional Facebook ads management services from a digital marketing agency.
Signifi Media’s Facebook advertising experts not only have the skills and knowledge to develop a results-driven Facebook lead generation strategy, they also have the systems that will target your ads with absolute precision, reducing ad spend wastage and getting more bang for your bucks.
Best of all – your automated Facebook ads are created by the Loopa engine with high-converting dynamic creative, which is the most cost-effective and efficient way of advertising.
A Facebook advertising agency is able to create high-performing ad campaigns using a number of different objectives, depending on the advertisers’ goals. The objectives include:
At Signifi Media, we’ve got a proven system in place to ensure the best return on ad spend for our clients. So when creating automated ads on Facebook, we check the following boxes:
If you are in search of a Facebook ad automation tool that delivers high return on ad spend, consider partnering with Signifi Media.
Our Loopa Automate portal partners are seeing an average of 230% increase in online engagement from our Facebook dynamic creative ads and other boosted adverts.
Our Facebook ads management services will provide you with an all-in-one solution to Facebook advertising: from creating your strategy and ad creative, to launching your ads and monitoring their performance.
Being a leading Facebook advertising agency we have an outstanding track record with numerous case studies that are a testament to our expertise in Facebook automated ads.
If you have any questions about our Facebook advertising services, drop us a line. We can help you build your business’ online following, increase its brand awareness and improve its lead generation and revenue-driving efforts.
Our team are ready to start your first trial. Simply fill out the form below and one of our helpful team will be in contact.