Privacy Policy

This privacy policy applied to all personal information collected by Signifi Media Pty Ltd and its Advertising Technology “Loopa Automate". This policy covers how and why we collect your personal information, how it is used and the options that you have to opt-out.

Signifi Media Pty Ltd is committed to maintaining full compliance with relevant Commonwealth legislation regarding the privacy and use of personal information.

Your personal information is only kept where necessary for us to provide one of our services or business activities. Signifi Media Pty Ltd’s primary service is to provide targeted advertising relevant to your interests.


Signifi Media, and our third party service providers, use cookies and other tracking technologies on our Website and our Publishing/Advertising partners websites. We use these tracking technologies to anonymously identify you when you visit our Website so we can;

  • show you relevant and targeted advertising from our advertising partners such as Google, Facebook and several others.
  • provide you with a personalised experience when you browse our Website
  • to improve our Website and the services that we provide
  • for analytics purposes
  • and as discussed in this section

Loopa Retargeting is an Advertising Server System developed by Signifi Media located at Cookies are created by when you visit our site, one of our partner sites or one of our affiliate network sites. Cookies stored on your devices will expire after 18 months of inactivity.

Cookies created by do not include or allow us to access any personal identifying information.
Our cookies are called “___luser” and “___lp3UId” both of which hold a randomised ID assigned to the browser. If you wish to view the contents of the cookie through tools supplied by your browser.
If you are located in Australia, you can view details stored by Loopa based on your current cookie at any time.
If you are located in Europe visit this URL to view details stored by Loopa based on your current cookie.
If you are located in the United States, use this URL to view the details stored by Loopa based on your current cookie.

In some cases, Loopa may also place 1st party JavaScript only cookies which are tied to our partner domains. These cannot be accessed by Signifi Media unless you are on our partner domain at the time and no information about the content of these cookies is store by Signifi Media. These cookies are “___lpEuC” and “___lpVp1”, these cookies are used in the process to check if the current browser is located in the EU or not. You can view or clear these cookies using your browser tools.

By continuing to use our Website, you are agreeing to the placement of cookies on your computer by us and our third party service providers. You may withdraw your consent at any time. If you do not wish to accept cookies in connection with your use of this Website, you must stop using our Website and disable cookies via your browser settings for this Website or globally (see below). You also may opt out of targeted advertising at any time by visiting Please note that disabling cookies will affect the functionality of our Website, and may prevent you from being able to access certain features on our Website. For further information about deleting or blocking cookies, please visit:


On the 25th May 2018 the General Data Protection Regulation (GDPR) goes into effect within the European Union. The GDPR replaces the 1995 Data Protction Directive and is aimed to consolidate the various privacy laws across the member states. You can read more about the GDPR here

The GDPR introduces classification of Personal data which is described as;

  • anything that contains a persons name, email, address, phone number etc which directly identifies that user.
  • non-directly identifying information (Pseudonymous data) which does not allow for the identifying of a user but does allow for tracking of users interests. These identifiers consist of: Cookie IDs, Hashed email addresses, Mobile Advertising IDs and other identifiers that allow us to anonymously identify your browser

The GDPR encourages the use of pseudonymous information as it reduces the risk associated with personal data and maintaining this data amongst various systems. By rendering data pseudonymous, data controllers (Publishers) can benefit from new, relaxed standards under the GDPR. For example, Article 6(4)(e) permits the processing of pseudonymized data for uses beyond the purpose for which the data was originally collected. Signifi Media use pseudonymous identifiers to track browsing behaviour and shopping intent to show relevant advertising and already use this approach in our targeting systems.

The GDPR classes a Cookie ID or Mobile Advertising ID as identifiable to a person (as pseudonymous data) and as such cookies that Signifi Media set must have consent from the user. It is important to note that in GDPR there are two types of consent.

  • Explicit consent
  • Unambiguous consent

Explicit Consent

In simple terms, explicit consent requires a user to tick a check box and agree for the website to set cookies for a particular purpose. Explicit consent is required when sensitive personal data is collected. The Loopa Automate system does not collect sensitive personal data and only collects and process pseudonymous data that offers more security to users in terms of anonymity, but still allows our systems to understand what products and services a user is interested in so we can show relevant advertising.

Unambigous consent

Online Identifiers (cookie id, mobile advertising ID) are not considered sensitive personal data and as such, more flexibility is permitted for the use of typical online advertising cookies. For example, a message that states “By continuing to navigate our website, you accept the placement and use of Cookies." can be shown to users and as they continue to browse the website, the tracking cookies can be set. This is the approach Loopa Automate is recommending to our Publishing Partners that implement our Loopa Technology and the following message can be used:

We and our trusted partners use cookies on this site to improve your website experience and provide you with relevant advertising from this site by our trusted advertising partners. By clicking “Accept" or navigating this site, you accept the placement and use of these cookies. To learn more about cookies and our opt-out procedures please review our privacy policy

Loopa Automate recommend this message be displayed to EU visitors so as to inform them about cookie consent. Once an EU visitor has taken any of the several actions to indicate consent, Loopa Automate and our partners will then place the cookies/identifiers down on page.

* Note: The information included here on GDPR is not intended to constitute legal advice. Signifi Media recommends to seek your own legal counsel on the GDPR.


You can opt out of allowing us to set cookies on your machine, in which case we will no longer be able to display relevant and contextual advertising to you.

For Europe partners and users please visit:

For APAC partners and users please visit: 

Opting out will remove any current cookies from your browser belonging to and replace them with a cookie information that you have opted out. If you have this opt out cookie, we will not place any further cookies on your browser or record any interaction you have with our partner or affiliate network sites.

If you remove the opt out cookie (“OptOut”), for example by deleting all cookies on your machine, then you would need to visit the opt out link again.

If you browse the internet on multiple browsers or devices, you will need also to visit the opt out link on all of those browsers or devices.

Some of our Advertising partners run mobile native apps in which case we may collect Advertising IDs from those native apps on their behalf. To opt out of receiving targeted ads that are based on your behavior across different mobile applications, follow the below instructions for iOS and Android devices:

Other opt-out information is provided as below:

Please note that disabling cookies will affect the functionality of our Website, and may prevent you from being able to access certain features on our Website. For further information about deleting or blocking cookies, please visit:

Important Note! By continuing to use our Website, you are agreeing to the placement of cookies on your computer by us and our third party service providers. You may withdraw your consent at any time. If you do not wish to accept cookies in connection with your use of this Website, you must stop using our Website and disable cookies via your browser settings for this Website or globally.


Collected information is used to provide you with relevant and contextual advertising on our partner sites or affiliate network sites. Additionally, it is internally for the purpose of gauging visitor traffic, trends and delivering personalized content to you while you are at this site, our partner sites or our affiliate network sites.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will use for these new purposes only, data collected from the time of the policy change forward will adhere to our updated practices.


We may occasionally hire other companies to provide services on our behalf, including but not limited to handling customer support enquiries, processing transactions or providing system support. Those companies will be permitted to obtain only the personal information they need to deliver the service. Signifi Media Pty Ltd takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information and are compliant with Commonwealth law and privacy principals.

In addition, we are permitted to use or disclose personal information held about you:

  • Where you have consented to the use or disclosure;
  • Where we reasonably believe that the use or disclosure is necessary to lessen or prevent a serious, immediate threat to someone’s health or safety or the public’s health or safety;
  • Where we reasonably suspect that unlawful activity has been, is being or may be engaged in and the use or disclosure is a necessary part of our investigation or in reporting the matter to the relevant authorities;
  • Where such use or disclosure is required under or authorised by law (for example, to comply with a subpoena, a warrant or other order of a court or legal process);
  • Where we reasonably believe that the use or disclosure is reasonably necessary for prevention, investigation, prosecution and punishment of crimes or wrongdoings or the preparation for, conduct of, proceedings before any court or tribunal or the implementation of the orders of a court or tribunal by or on behalf of an enforcement body.


Signifi Media Pty Ltd is committed to security in relation to all data stored as part of providing our services. Information stored within our systems can only be accessed by those with authority to manage our systems. We have measures in place to prevent data loss, disclosure or misuse.

Where held, personal information is de-identified or destroyed securely when no longer required by us.

Signifi Media Pty Ltd uses secure transmission protocols to and from its services, however we don’t accept any liability for data held or used by 3rd parties as a result of this transmission.


Signifi Media Pty Ltd reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use the site and block any requests to our services.


You have a right to access or delete your personal information, subject to exceptions allowed by law. If you would like to retrieve or delete any information stored with us, please complete the form here. We will keep all communication regarding your request confidential.

If there is a reason why your request can’t be fulfilled or has to be refused, then we will inform you of the reasons.

If you would like to delete any psuedonymous data held by our retargeting system Loopa, use the following links. Opting out of Loopa will place an opt out cookie on your machine and delete any data we held along with the anonymous Id on your browser.

APAC users:

US users:

EU users:


Signifi Media Pty Ltd welcomes your comments regarding this Privacy Policy. If you have any questions about this Privacy Policy and would like further information, please contact us at [email protected].


You accept that your use of this site includes your acceptance of this Privacy Policy and the Terms of Use.

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