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As one of nine category winners, Signifi Media stood out among businesses assessed for their creativity, resourcefulness, sustainability, and excellence. Open to businesses of any size or age, the Rise Business Awards highlight exceptional achievements, with winners receiving a cash prize and media coverage to spotlight their success.

The 2022 winners were selected by a panel of 19 esteemed Western Australian business leaders, who evaluated entrants against set criteria. The Small Business of the Year category specifically recognizes companies with 10 to 30 full-time equivalent employees that have been operating for at least three financial years.

Signifi Media is a trailblazer in the AdTech space, utilizing cutting-edge technology in marketing automation and performance advertising. Their proprietary platform, Loopa Automate, streamlines digital advertising with tools like dynamic creative optimization (DCO), a first-party data segmentation platform, and a cookieless Audience Extension approach. These innovations allow them to deliver superior results across all campaigns.

Alongside their advanced technology, Signifi Media offers a comprehensive suite of services, including digital strategy, creative design, and web development. Their commitment to transparency and customer service has solidified their place as a leader in digital marketing, programmatic advertising, and SEO.

Previous recipients of the Small Business of the Year award include Hera Engineering and Limestone Coast Brewing. This year, Signifi Media faced strong competition from companies like Regen Power, Plico Energy, Westsun Solar, and Perspektiv Australia.

Signifi Media is honoured to receive this prestigious award, reinforcing their ongoing dedication to innovation and customer satisfaction. The company looks forward to continuing its role as a leader in the digital advertising industry.

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Home in WA is an online TV Series designed to inform and entertain our viewers by featuring what is relevant to living, owning or buying a home in WA. It serves as a platform to showcase products, builders, services, property developments and so much more. Like the buying of land, choosing a builder or renovator and how to furnish and upgrade our homes. The list goes on.

Co-Directors, Nick Sertis and Matt Cahill sat down with Jon Williams from The Agency to discuss the benefits of real estate advertising using Loopa Automate.

Loopa Automate ensures your business reaches the right audience, no matter where they are. Our automated targeting system analyses your website visitors and finds potential customers across social media, search engines, and the Google Display Network. By intelligently identifying and engaging with users most likely to convert, Loopa Automate takes the guesswork out of audience research, saving you time and maximising your advertising impact. Whether your target market is local or global, we deliver your ads to the right people at the right time.

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RecBuzz is an opportunity to exchange ideas with top experts and decision makers from the job board industry, as well as get a good understanding of where the industry is going through the well-curated content of the event. Nick & Matt were able to present the benefits of Loopa Automate to some of the brightest minds in the international recruitment industry.

Matt got to visit the famous surf break of Nazere as a short stop!

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Over the course of three days, some of the top names in online property classifieds and marketplaces witnessed speakers and sponsors from around the world.

Among the presenters was Nick Sertis, Managing Director and Co-Founder from Signifi Media, who also had a one-on-one interview with industry leader and founder of Property Portal Watch, Simon Baker.

Australian-based, Signifi Media, is an online marketing and digital solutions agency with extensive knowledge of programmatic advertising, eCommerce and web development.

Watch the video interview:

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• Describe a Home Scene

REMAX New Dimension used emotive language to influence and entice the reader on a personal level. Using words like “Thanksgiving side dish” to conjure up the perfect picture of a family holiday in a beautiful country house, the advertiser taps into the potential buyer’s idea of what makes a house a home. In creating a story around the great features of this listing, this ad successfully captures the imagination of its audience.

• 360 Degree Virtual Tour

This state-of-the-art technology is the perfect tool to obtain leads, even from among the many people who aren’t able to attend the open house. Using a 360-degree virtual property tour, Daft.ie managed to show potential clients all aspects of the property, which enabled them to make well-informed decisions about the property from the comfort of their homes.

• Highlight Unique Features

An excellent way to engage your audience and generate more leads is by highlighting the unique features of a property. This ad from The Corcoran Group says very little, but draws the reader in by highlighting the property’s private elevator. Showing off the property’s distinctive feature, which not many properties possess, is a great way of making this ad memorable and let it stand out.

• Sale by Auction

A great way of converting prospects is to invite them to your auctions or events. This way, they can gain confidence in the bidding process, while seeing how you work at the same time. This also adds the advantage of getting valuable, personal face-to-face time, a great way of building trust. You can also use Facebook ads to ensure your events are at capacity, just like CBRE does.

• Retarget People with Previous Interest

Have you ever noticed that when you view a property, you will see ads on your social channels showcasing a similar property? Dynamic creative ads and retargeting technologies allow this to happen, which greatly increases engagement, keeps your brand at the forefront of your customer’s minds and boosts your conversions. This company used Facebook’s Carousel format to show the listings that the person had previously viewed, as well as other properties that had similar specifications, like price, size, and area.

 If you are looking to upgrade your Facebook ads and take your marketing to the next level, get in touch with us and we’ll create beautiful Facebook ads to boost your engagement and conversions.

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What Signifi Media does?

Signifi Media is an online marketing and digital solutions agency with extensive knowledge of technology development, programmatic advertising, classifieds, ad design, eCommerce business and web development. With over 18 years’ experience across a range of online disciplines, our team are experts when it comes to digital display, social adverting campaigns, optimisation, and performance.

How does Loopa Automate work and how does it reach beyond existing customers?

Loopa Automate, Signifi Media’s in-house developed ad automation software, is designed to advertise listings beyond classified portals own site, using the power of 1st party data, programmatic and social channels.  This system is a revenue generation product (the dealer/agent/consumer pays for their listing advertisement to be “boosted” off-network) and provides increased page-views and engagement by the targeting of your portals relevant 1st party audience off-site.

How can I integrate Loopa Automate technology in my system?

Signifi Media have this system ready to go and require minimal integration to get it up and running in weeks rather than months and at minimal costs. Integrate your system with Loopa is easy, and it is just a simple script on your site, and we are ready to go.

Can Loopa Automate technology integrate with only a CRM system?

Yes absolutely, Loopa Automate can be integrated with a range of different CRM systems or portal back end systems. It can be done without the need for a website.

Can you give us an example of a classifieds player you have worked with and seen success with?

We have worked with leading Swedish property portal Hemnet, where we were able to increase traffic to their listings by 50%. You can read more about our work with Hemnet here.

How do you see the market evolving and what will you be doing to be ahead of the curve?

We see the growth in Digital Advertising continuing and the technical landscape changing rapidly. This is something we are used to, and because we are small and agile, we can support any change the industry throws at us!

Our team are ready to start your first FREE trial. Fill out the form and one of our helpful team will be in contact.

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As a real estate agent, you are constantly looking for ways to maximise your time, become more efficient, and generate leads. This is where a marketing automation platform, like Loopa Automate, can help. Marketing automation refers to software that automatically manages marketing activities and multifunctional campaigns across many channels e.g., Facebook, Instagram, Display, Google, and more. With the push of a button, your real estate listings could be boosted to potential home buyers.

The Benefits

Using a marketing automation system is one of the best ways to grow your business, generate leads, and stay ahead of the market and the competition.

Here are three reasons why you should be investing in marketing automation, today.

• Time Savings

A successful marketing campaign requires marketers to craft a strategy, find the right audience, develop ad copy, and more. Often these tasks can be complex and time-consuming. Leveraging marketing automation tools allows you to automate tasks, so you can focus on spending face-to-face time with your clients and closing more sales.

• Reach the Right Audience

Did you know the average home buyer begins researching their property purchase six months in advance? This means it is crucial for real estate agents to deliver the right message at the right time. Our propriety platform can identify which stage of the purchase process a buyer is in and deliver real-time, personalized messages as they browse social media and the web. This means you can be confident that your message is reaching the right audience at the optimal time.

• Accurate Reporting and Measurable Results

Determining the success of a marketing campaign needs to be supported by measurable data, data obtained through precise tracking and monitoring. Generating detailed marketing reports and analysing the data can seem like a daunting process, but with marketing automation platforms it doesn’t have to be. Marketing automation software not only helps in tracking marketing expenditures but also in monitoring responses to marketing campaigns. Our system can show you exactly how many prospects visited your website, placed a lead, and more.

These are just three of the many benefits to investing in marketing automation. If you want to reap the benefits of real estate marketing automation, get in touch with our team today and we’ll help you get started.

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Using the power of Ad Automation, listings that opt-in to boost at a small price, will extend their advertising to not only Automart.co.za owned and operated inventory but also across Facebook, Instagram, Google, Yahoo! and the 1000’s of websites that display advertising.

Loopa Automate is very excited about the opportunity to partner with a fantastic portal such as Automart.co.za and its parent company Junk Mail.

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