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Google Ads Automation: Drive the Right Traffic for More Conversions and Revenue

5 min read

Regardless of how large or small your team, you have a finite amount of resources to grow your business. Google ads automation enables you to get more out of the hours available to you.

Using automated Google ads you have the ability to create hyper-targeted marketing campaigns at a huge scale, which is one of the biggest opportunities available to marketers today. This is not only because the more relevant an offer is to a potential customer, the more likely they are to hand over their money. Being able to reach in-market audiences at such a large scale naturally means that you’ll get more leads and conversions and therefore, more revenue.

Combining our Google ads specialists’ knowledge with our powerful Ad-tech platform, Loopa Automate, we can offer our clients the ability to advertise beyond their own site, reaching thousands of different leads with thousands of different messages in a fully automated way. It’s quick, seamless and highly efficient.

What is the Loopa Automate marketing automation platform?

Loopa Automate is an omnichannel marketing platform with creative intelligence and autonomous ad buying capabilities that automatically generates and optimises ads across Google’s network, programmatic advertising- and social channels. Signifi Media developed this ad technology over five years ago in response to our clients’ ever-growing need to reach larger audiences with hyper-targeted messages. The platform, designed and developed here in Western Australia, allows for large portals across real estate, the automotive- and jobs industries to promote their listings off-network and at scale via our proprietary API middleware. The ad technology uses both retargeting and prospecting to display adverts to in-market and relevant audiences at scale with micro campaigns. Ads featuring dynamic creative are displayed to the right audience, at the right time. Loopa Automate is integrated with the following advertising channels:

Google Ads
Facebook
Instagram
Websites that sell advertising (Programmatic Display Network)

The Loopa Automate software has proven to be so successful, that it is used in over 10 countries around the globe today.

The benefits of generating automated Google ads through a marketing automation system

Marketing automation has many benefits. Using our Loopa Automate technology, our clients can generate more leads, faster, which helps them grow their business and stay ahead of the competition. Here are some of the benefits of using our platform to generate automated Google ads:

Work more efficiently – you can streamline time-consuming, manual tasks and create customised advertising campaigns at scale in just a few minutes, leaving you more time to focus on other tasks.
Reduce staff costs – by setting up lead-nurturing and marketing Google ad campaigns that are automatically triggered based on certain criteria, one employee can perform the tasks of a 50-person marketing and sales team.
Increase revenue – by automating your cross-sell offers, up-sell offers and retargeting ads on Google you’ll likely notice an increase in your customer lifetime value, which will produce a better ROI.
Generate better qualified leads – Google ads automation tools like Loopa Automate can identify which stage of the purchase process a buyer is in and deliver real-time, personalised messages as they browse the web. This means that your message is reaching the right audience at the right time.
Improve accountability of your marketing team – Google ads automation software harvests measurable data, which makes it easy to identify where there are bottlenecks in your sales funnel or other factors that can hinder conversions. This allows you to focus on the metrics that matter, allowing for better accountability.
Make better-informed decisions – in order to track marketing expenditures and optimise your automated Google ads for the best return on ad spend (ROAS), you need to obtain measurable data. Our Google ads automation software tracks and monitors your ad campaigns with precision for detailed, insightful marketing reports.

How does Google ads automation software work?

Signifi Media’s Loopa Automate system has the power to extend our clients’ advertising listings off-network and at scale in just a few minutes. The powerful engine is capable of running automated Google ads for clients with large portals in real estate, automotive, employment or other industries. Using the advertiser’s first-party data, the Google ads automation tool promotes these listings off-network and at scale via its proprietary API middleware. First, the Google ads automation software integrates with the website’s booking system. From here, the client is able to select from a number of off-network ad packages to run their listings. This could include the Google network, social media channels, or global programmatic networks. The upgraded listings are processed through the Loopa engine, which automatically generates the creative to save the advertiser time. These boosted listings are displayed to potential leads whenever they browse the web, driving the audience back to the advertiser’s site. Using this powerful Google ads automation tool, advertisers can automate hundreds of thousands of retargeting ads off-network with the push of a button.

How does it work

How to make your automated Google ads more profitable

If you want to make your online advertising more profitable it’s a great idea to hire Google advertising experts who develop and work with the best-performing Google ads automation tools. Using the Loopa Automate engine, Signifi Media’s Google advertising specialists will target your ads with precision, maximising lead value and reducing cost-per-lead (CPL). It’s the most cost-effective and efficient way of advertising your listings at scale using your own first-party data. We are able to create high-performing ad campaigns using these objectives:

Conversions – measured through leads on a landing page
Traffic – measured through landing page views

What does Google ads automation services entail?

At Signifi Media, we’ve got a proven system in place to ensure the best return on ad spend (ROAS) for our clients. When setting up your automated Google ads campaigns, we ensure we cover all of the following areas:

Campaign setup – we create ad groups and ads for each audience and marketing objective.
Keyword targeting – we use the insights gathered from keyword research to target the keywords that are most relevant to your products or services.
Ad creative – we craft engaging content for your ads, including compelling ad copy.
Reporting – we create detailed reports with insights on clicks, impressions, leads etc. This informs decision-making down the line.
Goal-focussed results – we ensure the campaign results answer back to your business objectives.

Contact Signifi Media’s Google ads specialists to automate your Google ads

If you are in search of a Google ads automation tool that can deliver revenue-generating results for your business at scale, consider partnering with Signifi Media. Our Loopa Automate service offering has an outstanding track record. Our marketing automation services will provide you with an all-in-one solution to automated Google advertising: from creating your digital marketing strategy and ad creative, to placing your ads and monitoring their performance. By engaging leads with personalised and dynamic prospecting and retargeting adverts, our Loopa Automate platform is delivering an average of 230% increase in online engagement for our portal partners. If you want to learn more about our automated Google ads services, fill out the form below. We can help you drive the right traffic for more conversions and revenue, with the click of a button.

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