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Native Automated Ads: Generate More and Better Qualified Leads
5 min read
When it comes to advertising online, native advertising is one of the most effective ways to reach engaged audiences without interrupting their experience. By blending seamlessly into the surrounding content, native ads continue to grow in popularity as one of the best-performing formats available today.
Loopa streamlines native advertising, helping you seamlessly integrate your ads into premium content across top websites to engage your audience in a more natural and effective way. Its wide range of placement options, together with advanced targeting, can make campaign management quite complex. It could potentially take novice advertisers hours just to set up their campaigns, not to mention monitoring and optimising it as they start to gain insights.
Signifi Media’s Loopa system has solved this issue by introducing a simpler way of marketing across premium content: Native Automated Ads.
What are Native Automated Ads?
Native automated ads are a way to create a custom advertising plan for your business by telling the platform what your goals are. Based on your marketing objectives, the system creates ads that run automatically on an on-going basis, saving the advertiser time.
Native automated ads allow you to use your existing listing content, such as property or job images, together with audience data, to create ads that blend naturally into premium publisher content. Over time, native automated ads learn what may perform best and will make suggestions to improve performance.
The key difference between native automated ads and traditional display advertising is that with native automated ads, the creative is designed to match the look and feel of the surrounding content so it feels like part of the reader’s experience rather than an interruption. This means audiences are more likely to engage, which is not always the case with intrusive banner formats. Another difference is that native advertising is designed to run for a longer period of time so they can optimise and improve the performance of ads over time.
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Running Native automated ads through external marketing automation platforms
The benefits of marketing automation
There are many benefits of using marketing automation. It’s one of the best ways to generate leads, grow your business and stay ahead of the competition.
It saves you time – you can automate complex, time-consuming tasks and create customised advertising campaigns at scale with just the push of a button.
Generate more and better qualified leads – marketing automation platforms like Loopa can identify which stage of the purchase process a buyer is in and deliver real-time, personalised messages as they browse social media and the web. This means that your message is reaching the right audience at the optimal time.
Accurate reporting and measurable results – in order to track marketing expenditures and optimise your automated advertising for the best return on ad spend (ROAS), you need to obtain measurable data. Marketing automation platforms track and monitor your campaigns with precision for detailed marketing reports.
How does it work
Dynamic retargeting ads across premium content networks through an external platform.
As mentioned above, there are plenty of marketing automation software and systems out there that offer advertisers the power to extend their advertising listings off-network and at scale in just a few minutes.
These powerful engines, such as Signifi Media’s Loopa Automate system, are capable of running retargeting dynamic creative native ads across premium content networks and the web using the advertiser’s first-party data.
To explain how this works, lets take a property portal as an example. The ads automation system works by integrating with the property website’s booking system. The client is able to select from a number of off-network ad packages to run their listings across premium native placements and the global programmatic networks.
The automated system is then connected to leading native advertising platform APIs to book the campaign. The upgraded listings are processed through the Loopa engine, which automatically generates the creative to save the advertiser time.
Potential leads are exposed to these boosted listings whenever they browse premium content across top websites (and other networks, depending on the advertiser’s preference) driving the audience back to the advertiser’s site.
Using this powerful native ads automation tool, advertisers can automate hundreds of thousands of retargeting ads off-network with the push of a button.
How to get the best results from automated native ads
To get the most out of your automated native marketing, it’s a great idea to source professional native ads management services from a digital marketing agency.
Signifi Media’s native advertising experts not only have the skills and knowledge to develop a results-driven native lead generation strategy, they also have the systems that will target your ads with absolute precision, reducing ad spend wastage and getting more bang for your bucks.
Best of all – your automated native ads are created by the Loopa engine with high-converting dynamic creative, which is the most cost-effective and efficient way of advertising.
How does a native advertising agency create automated ads across premium content?
A native advertising agency is able to create high-performing ad campaigns using a number of different objectives, depending on the advertisers’ goals.
The objectives include:
- Conversions (leads on a landing page)
- Lead generation (through the use of native lead generation ad formats)
- Traffic/landing page views
At Signifi Media, we’ve got a proven system in place to ensure the best return on ad spend for our clients. So when creating automated native ads, we check the following boxes:
- Campaign setup – we create ad sets and ads for each audience and marketing objective.
- Targeting – we select your audience with the utmost precision, while retargeting ads are targeted at the prospects who have visited your website or viewed your ad before.
- Ad creative – we craft engaging creative for your ads, designed to blend naturally into premium publisher content, including imagery and ad copy.
- Reporting – we create detailed reports with insights on clicks, impressions, leads etc., which informs decision-making down the line.
- Lead extraction – we extract the leads from native lead generation ads and send them to the client via email, a Google sheet, CRM etc.
- Goal-focussed results – we make sure our campaign results answer the client’s native lead generation strategy and business objectives.
Why use native ads management services to automate your native ads?
If you are in search of a native ad automation tool that delivers high return on ad spend, consider partnering with Signifi Media.
Our Loopa portal partners are seeing an average of 230% increase in online engagement from our native dynamic creative ads and other boosted adverts.
Our native ads management services will provide you with an all-in-one solution to native advertising: from creating your strategy and ad creative, to launching your ads and monitoring their performance.
Being a leading native advertising agency we have an outstanding track record with numerous case studies that are a testament to our expertise in native automated ads.
If you have any questions about our native advertising services, drop us a line. We can help you build your business’ online following, increase its brand awareness and improve its lead generation and revenue-driving efforts.
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